The Detroit event is one of the most important motor shows in the world, with a history stretching back over a century. However, even with the drop-outs, the halls of the Cobo Center will remain packed as a number of chinese firms, including the likes of Brilliance and BYD, plan to attend.Meanwhile, Suzuki has also stated that it just does not make financial sense to spend money wooing customers at Detroit, a view echoed by the likes of Ferrari, Land Rover and Rolls Royce. Without a hint of irony, Rolls Royce's North American chief remarked that auto shows were "expensive". Porsche decided to pull out back in 2006 and has no current plans to return.
While the LA show was down by 20% in terms of exhibitors, Detroit is expected to fare worse, with 25% of its expected manufacturers pulling out. Upcoming shows such as the New York and Chicago events are also expected to suffer, with rumors that both GM and Ford are renting less space than last year.
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